Luxury Marketing
Every home is unique, and your Luxury Marketing Plan should reflect that. By working collaboratively, my clients and I are able to fine tune our Plan to ensure their home's best qualities stand out. By being flexible, we are able to get the best results possible with each Listing.
Private and Confidential Market Analysis
Our market analysis is free, without obligation and completely confidential. The privacy and confidentiality we provide our clients is paramount. When pricing your property, it’s as much art as science. Recent market activity gives an indication of values, but adjusting for the nuances that make your property unique is where we shine. A talent honed over 3 decades of listing homes in Vancouver’s West Side communities.
World-Class Photography
Collaborating with world-class professional Real Estate and Architectural Photographers, we ensure your property is brilliantly showcased. This takes more work and time than your standard photoshoot, and it shows. The key is to stand out from the competition and that’s the result we continually produce.
Cinematic Video Tours
These days anyone can put together a slideshow with photos and background music. While principal photography takes place, custom HD videos are taken around and inside your property. Sweeping angles, panning shots and more are professionally combined with cinematic production quality and impactful audio. These videos take viewers for a captivating tour through your home.
Licensed Drone Videography & Photography
Perspective is everything. Sourcing experienced Drone Videographers and Photographers, we are able to combine airborne photographs and videos into our Luxury Marketing Package to give prospective Buyers the full perspective of your home and its unique luxuries.
Custom-Designed Listing Brochures
Not all Listing Brochures are created equal. Customized for each property, our lovely Listing Brochures leave a real impact with prospective Buyers long after they’ve left your property. With the production quality you’d expect to find on a news stand, our Brochures are something special that people hold on to. And this means they keep thinking about your property.
Professional Digital Floorplans
Utilizing the latest in Digital Measurement and Floorplan visualization technology, we are able to provide Floorplans with impressive specificity. A necessity for modern Buyers, professionally rendered digital Floorplans are vital for helping visitors get a feel and understanding for the space.
Targeted Digital Marketing
There’s a lot of noise on the internet, so standing out takes a thoughtful and targeted approach. Utilizing both public and Realtor-specific channels, our digital marketing is hosted on several thousand websites reaching tens-of-thousands of unique visitors monthly. The rest of our Luxury Marketing Package ensures that your home stands out from the crowd to these prospective Buyers.
Prominent Social Media Presence
Utilizing multiple Social Media Platforms, content promoting my Active Listings reaches our loyal user-base of several thousand (and growing) industry professionals, current and prospective clients and local Influencers. Real Estate is a subject of local fascination, and users come to our pages to remain informed. Collaboration with prominent local brands is a great opportunity to boost exposure of your property.
24/7 Availability
My job is to always make myself available. Evenings, weekends, holidays and long weekends are part of this job. Whether it’s text messages at 11 PM, emails at 6 AM or last-minute showings, when I’m needed my clients can expect me to be there and be available.
Hands-On Service
Clients who work with me can expect just that - Me. I’ll never hand you off to an assistant, Buyer’s Agent or 3rd party. Every one of my clients has my personal email and cell phone number, and can reach me directly anytime.
Agent Preview Events
An exclusive event catering to specific agents and hand-selected Buyers, our initial Agent Preview Event is designed to make guests feel completely at home and leave a lasting impression of your property. Guided tours of the home highlight the property’s best features and ensured your property will stand out to these priority individuals.
Experienced Advisors
With a combined 55+ years of experience selling Vancouver’s most desired West Side communities, Iris and Marty McEachern have an incomparable depth of experience. Marty and Iris provide invaluable experience and insight from two of Vancouver’s most prominent West Side Real Estate Experts.
